Retail
Boutique social to in-store revenue
A boutique brand turned organic social from noise into a measurable retail growth channel.
The challenge
The brand had attention on Instagram but almost no measurable path from social to store visits or launches.
Our approach
- - Created a repeatable content calendar built around drops and offers
- - Introduced creator-style short-form video
- - Connected campaign reporting to store visit and launch windows
The results
| Metric | Before | After | Change |
|---|---|---|---|
| Walk-ins from social | unclear | 30% of walk-ins | New channel |
| Launch week sales | $4.8k | $11.9k | +148% |
| Email list growth | 410 | 1,060 | +159% |
Client quote
"The content finally matched how our customers actually discover and buy."
Zara, Founder