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HVAC contractor page-one jump
Search visibility and paid demand capture helped a service business stop relying only on referrals.
The challenge
The contractor relied on referrals, ranked poorly for local service terms, and had no conversion-focused landing pages.
Our approach
- - Reworked service pages around local search intent
- - Added trust content and review proof near conversion points
- - Launched a simple search campaign for urgent repair demand
The results
| Metric | Before | After | Change |
|---|---|---|---|
| Keyword rankings | Page 4 | Page 1 | +18 positions |
| Qualified leads | 6/mo | 29/mo | +383% |
| Cost per lead | $138 | $61 | -56% |
Client quote
"We stopped guessing and finally had a system that made sense for a small business budget."
Mike, Founder